Creating/launching a campaign Go to the client ad account. On campaign level dashboard click create. Select Conversion. Follow the Proper Naming of Campaign, Ad set and ads Below. Turn on the CBO(Campaign Budget Optimization) if it’s not on. Scroll down and change the budget, normally …
Daily Responsibilities The traffic manager should not be reviewing every single client campaign. Instead, they should only be reviewing “Red Flag” clients. These are clients that are operating outside of desired KPI’s. The traffic manager should be optimizing and reviewing their entire campaign performance, and …
LGS Daily Responsibility The health of our ad account and the performance of our clients are determined by our level of care prior to publishing ads. It is essential that the process is followed and that no ads are ever published without first completing a …
