Create your Facebook ads account using “Business Manager”. Create your Google AdWords account. Create your Google Tag Manager (GTM) account. Set up your Google Analytics with GTM. Create your website custom audiences on Facebook. 1, 7, and 28 day page and website engagement audiences. Set …

What is Digital Plumbing? Digital plumbing is not only tracking on a website; it’s your data across all your channels. Not just the pixels, it also tracks emails, custom audiences, URL parameters, and so forth. The plumbing setup uses a central tool called Google Tag …