Digital Plumbing Guide

What is Digital Plumbing?

Digital plumbing is not only tracking on a website; it’s your data across all your channels. Not just the pixels, it also tracks emails, custom audiences, URL parameters, and so forth.

The plumbing setup uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform-independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company or website’s online marketing.

The tool is used to easily manage all tracking pixels on a website (Facebook, Google Ads, Google Analytics, Yahoo!, etc.). GTM uses one container (=source code) on a website The container then loads tags (=other code) based on triggers we define. Here is a brief intro to the Tag Manager by Google.

Chirorevenue Social Amplification Flow Chart

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