- Create your Facebook ads account using “Business Manager”.
- Create your Google AdWords account.
- Create your Google Tag Manager (GTM) account.
- Set up your Google Analytics with GTM.
- Create your website custom audiences on Facebook. 1, 7, and 28 day page and website engagement audiences.
- Set up Facebook pixel and standard events using GTM.
- Set up Google remarketing pixel using GTM.
- Set up AdWords conversion tracking using GTM.
- Publish your GTM container and tags to your website.
- Verify that everything is set up properly.
Click here for the Plumbing Guide and Express Checklist.