Express Digital Plumbing Checklist

1. Create your Facebook ads account using “Business Manager”.
2. Create your Google AdWords account.
3. Create your Google Tag Manager (GTM) account.
4. Set up your Google Analytics with GTM.
5. Create your website custom audiences on Facebook. 1, 7, and 28 day page and website engagement audiences.
6. Set up Facebook pixel and standard events using GTM.
7. Set up Google remarketing pixel using GTM.
8. Set up AdWords conversion tracking using GTM.
9. Publish your GTM container and tags to your website.
10. Verify that everything is set up properly.

Click here for the Plumbing Guide and Express Checklist.