This course will teach you a step-by-step process to increase your visibility, grow your awareness, supercharge engagement, drive leads and conversions.
Six Phases of SAE
- In (Digital) Plumbing, you build your audiences and track results.
- Your goals are your metrics and your mission. Metrics are your numerically driven targets – cost per lead, ROI, revenue, traffic and so forth.
- Your content is tied to these funnel metrics and audience segments.
- Target your content to multiple owned audiences.
- Amplify the most important pieces of content that will attract the most relevant people and drive engagement.
- Finally, we constantly and repeatedly iterate. Use Analytics to determine where to put your additional effort or dollar in ad spend.
Let’s implement the Social Amplification Engine together!