Originally a reactivation campaign was designed to hit an old, dead list for the first time to bring them back into an office, clinic, etc.
The goal is to get an affirmative response. This is not a text blast for information. If we are not getting responses or if we are getting several unsubscribes then we must turn the campaign off, see data standards below.
Click to learn more: How To Build DR Campaign
Tactics and Tools:
High level or Alan Text Campaign – Chirorevenue App
New Client list – Master Google Sheets
Twilio Phone Number
Landing Page if applicable
DATA:
Response Rate: 10-15%
Booking Rate: > 2-5% per day
Conversion rate on booking needs to be at least 1/3 (30%)
Click demo example: Full potential DR demo
To learn more: Chirorevenue Reaction Campaign