Express Package completion time: 30-days
Pre-requisites:
- Complete the Express Plumbing Package
- Complete Strategy Assesment
- Complete Access Checklist
- Complete Topic Wheel
One-Page Checklist:
- Quick Audit
- Video recording going through your social profiles.
- Assemble a Content Library
- Asset to keep track of all your digital assets
- We Use CrowdTangle to gather mentions for you.
- Create your 3×3 funnel.
- Create Audiences
- Up to 9 custom/saved audience based on Strategy Assessment
- 1, 7, and 28-day website visitors of lead magnet, shopping cart, and checkout page visitors.
- 1-2% lookalike of email list and/or purchasers in last 180 days.
- Mega Media
- Workplace
- Boost Your Content
- Promote to cutom and saved audiences created based on Strategy Assessment up to 9 pieces of content for a$1 a day over 7 days.
- After 7 days lightweight optimization, kill posts that don’t meet our Standards of Excellence, and extend “winners” for $30 over 30 days.
- Boost cover photo
- Add “Greatest Hits” to Content Library
- Saving posts that meet or exceed our Standards of Excellence.
- Measure CTR, CPC, CPV, CPE, and Relevance Score against our goal defined by our Strategy Assessment.
- Strategy Call with L4+ Specialist
- This will be done at the end of the 30-day Express period
- Month-End Report
- Change target audiences on “winners”.
- Create custom audiences based on 10s video viewers.
- Assemble and rank “Greatest Hits” within your content library.
- Propose a monthly retainer option for on-going maintenance.