DOLLAR A DAY COURSE

Why only a Dollar A Day?

To learn more about Dollar a Day.

It’s quality over quantity, folks. Think about who you want to target as precisely as possible.

  • Where do they work?
  • Where do they live?
  • What kind of car do they drive?
  • What TV shows do they watch?
  • What industry conferences do they attend?

Need some PR help but can’t afford a New York PR agency for $10,000 a month? Then let Facebook do the work for you, running ads that target journalists who write for The Wall Street Journal, Mashable, Forrester, VentureBeat, The New York Times, or whoever. What would you like to say to them?

By now, I hope to have shown you that, with some ingenuity and $5 in your pocket, you can make some serious noise on Facebook. If you’re a small business or start-up, learn to master some of the techniques mentioned here. If you’re a big brand and looking to scale, then you’ll need some process and software automation to make this happen across thousands of conversations.

Know of any companies that offer software that will do mass personalization of ad and landing page content? Ad agencies are good at throwing bodies at client accounts– great service, but no scale. Software companies are good at building code based on a predefined set of rules that can be repeated.

Success for your company can’t be solved by either a pure agency or a pure software company. The agency can’t throw enough people at the problem, and the software company can’t offer a one-size-fits-all solution to everyone.

Boosting on FACEBOOK

Boosting Your Cover Photos

Many people will put their highest authority photos as their cover photos, but then they’re not able to boost these from the page. However, if you pull the Post ID, you can still get them to run by setting it up in Ads Manager.

When to Boost Post?

If the content is immediately relevant and time-sensitive (e.g., SpaceX landed Earth’s first humans on Mars), it should be boosted directly after posting before losing relevance.

Certain posts with short-term relevance, like news, will only have a 24-hour window to create value. After this, stop boosting and move on to the next piece of content.

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