Creating Ad Rules Checklist

Rule #1: Kill the Losers

  • Rule Name = Kill The Losers
  • Apply Rule To: All Active Ads in One Campaign
  • Action: Turn Off Ads
  • Conditions: Spent Is greater Than 17 , Result is smaller than 1
  • Time Range: Today
  • Attribution Window: Account Default
  • Schedule: Continuously

Rule #2: Lifetime Catch (Same Exact Rule But Over A “Lifetime”)

  • Rule Name = Kill The Losers
  • Apply Rule To: All Active Ads in One Campaign
  • Action: Turn Off Ads
  • Conditions: Spent Is greater Than 17 , Result is smaller than 1
  • Time Range: Lifetime
  • Attribution Window: Account Default
  • Schedule: Continuously 

Rule #3: CPR > 25 > Turn Off

  • Rule Name = 
  • Apply Rule To: All Active Ads in One Campaign
  • Action: Turn Off Ads
  • Conditions: Cost Per Result Is Greater Than 25 , Lifetime impressions 500
  • Time Range: Lifetime
  • Attribution Window: Account Default
  • Schedule: Continuously 

Rule #4: CPR > KPI > 1

  • Rule Name = 
  • Apply Rule To: All Active Ads in One Campaign
  • Action: Turn Off Ads
  • Conditions: Cost Per Result Is Greater Than 25 , Lifetime impressions 500, Results Greater Than 1
  • Time Range: Today
  • Attribution Window: Account Default
  • Schedule: Continuously 

How To Set Up Rules Training

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